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Sleep is like the unicorn; rumored to exist, but I doubt I will see any

Phew, getting a bit late. Time to go home. Remember, it's all about balancing work and life. I mean this, you'll do better work on six or seven hours sleep and impress the creative director more than...

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It's not life or death, it's more important than that

I still remember my first sports victory like it was yesterday. I was competing in the high school athletics 400m sprint, and upon hearing the starter's horn, I was off like a shot. Running like a...

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A career in corporate branding

I vividly remember when a fellow student called me a corporate whore during my final year at university. I was so proud. My career advisor had told me I didn’t have the grades for corporate whoring,...

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Raw and Honest

An interview with graphic design Christian TeniswoodWho are some of the clients you’ve worked for?No naming dropping here but big ones. The type that make students spit when they hear your name in...

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You think you're having a tough day?

As if the pantone swatchbook causing acid flashbacks wasn't enough ... my computer became self-aware around eleven this morning and doesn't like my design concepts.And with my parole officer not...

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Graphic Design is not creative. It's a science.

I'm tempted to start this blog with something introspective (like a Calvin and Hobbes moment that catches you unaware) but probably better to dive headlong into the stuff that will spark discussion. So...

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Those who cannot do, teach

Occassionally I make the mistake of looking at the local design discussion forums and even though I know it's wrong I can't help clicking on the latest brand critique post.The wisdom imparted by most...

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Sonic branding : Turn it up to eleven

One of the most rewarding aspects of being in a creative field is integrating external interests into my design work. Creating music falls into this category for me. Sonic branding is currently...

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The customer can have it in any shade of black

I recently gained some insight from overseeing some focus groups for a rebranding project that I'd like to share before I drink too much and damage the part of my brain retaining these thoughts.Focus...

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What do you put in your portfolio? Ideas.

Q: What is the most important aspect for a design student to focus on when putting together their end of year folio? Christian Teniswood (Design Director Futurebrand): It's a simple formula, substance...

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If good typography is like a good wine, are you making me drink cheap hooch?

Typography is the visual articulation of the spoken word. The typeface you choose has a voice that speaks in different tones and expresses different personalities. And like accents and languages,...

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Designers like pretty pictures, not long texts

I was thinking about the possibilities of telling a narrative with only the simplest of shapes, two in fact, a circle and a triangle. Here's a few ideas I was playing with (and finally, I'm posting a...

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As featured at Semi-Permanent ...

Please find here some colours, shapes and emotional turmoil all juxtaposed against the backdrop of an unforgiving consumerist driven society. Or some pretty pixels, depends on your point of view I...

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Creative Presentation Tips #1

It is best to display multiple concepts individually (ie each on a separate page) rather than together. Research has shown that attention is divided between objects on a page even when objects are...

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Respect? Oops, wrong career. Become a dentist and drill your way to the top

I was recently lunching with my consultant counterparts (distinguishable from creatives like myself for their use of business-speak and symmetrical haircuts) when the topic of a company blog was...

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Branding needs to change. And fast.

Branding as most agencies currently deliver has failed to adapt to a changing consumer landscape. So what's next? With digital changing the face of business more rapidly than ever before, great brands...

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Why be simple when complex will do?

A quick list of often forgotten tips that I like to remind myself of before presenting work to a client:PRESENTATION TECHNIQUESEntrance strategyA client decides whether they like you in the first...

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Stop yelling and selling. Start participating.

As I write this branding continues to change at a rate faster than the average cheetah can keep up with. Digital is the buzzword floating around my office at the moment, but I'm personally seeing this...

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Be careful, we're watching you

Consumer profiling is always an interesting phase of any branding project. And with social media making consumer voices more transparent than ever before ... I'm starting many projects with RSS keyword...

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Geosotal Album EP Free Download

Like your trip hop / rock / metal with distorted beats, crushing guitars, loud soft dynamics and haunting vocals? If you haven't got a copy of the dark, atmospheric EP Album by Geosotal ... Schoolgirls...

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Brand Storytelling

Storytelling is an often overlooked and undervalued communication method in branding. Using a metaphorical journey to describe aspects such as brand personalities and values is a unique way to get a...

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Brand provocation, next generation, authenticity, collaboration

How do you contribute to, or provoke, new thinking and generate ideas in your office?With every new client comes the potential or provocation for new ideas. Listen first to the customer/client, see...

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How's things?

Paul: 'Hey Christian, how's things?'Christian: 'How's things? Its pitches and tenders and proposals and alcohol and more pitches and pitchers of beer and more tenders and tender points and massages and...

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Welcome To The Hotel California

Whilst stretched out on a beachchair at the Intercontinental in Bali I started thinking what created such an amazing experience (cocktail buzz aside). Starting with a great location overlooking a...

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Look who's talking

Digital Activation and Social MediaOne of my favourite client presentation moments occurred this year during a session where I was promoting the benefits of social media for business gain. After...

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